New Baby Essentials

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - a...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn ...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free ...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightl...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...

Trapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essentials, the digestive duo that ...

Hit the snooze button. Add BreatheFrida Vapor Drops to bath water or a diffuser for a soother bed time chill sesh. Calming lavender oil means a...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

This swaddle blanket by Angel Dear features bamboo fabric that is gentle on your baby's skin. Keep your little one cozy and comfortable with this s...

This swaddle blanket by Angel Dear features bamboo fabric that is gentle on your baby's skin. Keep your little one cozy and comfortable with this s...

Snuggle, Swaddle , Sleep , Repeat. Our soft and adorable print swaddles are sure to delight everyone! Versatile design that's great for swaddling, ...

2-piece set. Muslin swaddle blanket. Comes rolled with sweater knit rattle. Dimensions swaddle 47" x 47" Material 100% Cotton Care Instruc...

Knit chenille blanket.   Dimension: 34" x 28" Material: 100% Polyester  

2-piece set. Muslin swaddle blanket. Comes rolled and tied with cotton hosiery rattle toe socks. Dimensions swaddle 47" x 47" Material 100% ...

2-piece set. Muslin swaddle blanket. Comes rolled with sweater knit rattle. Dimensions swaddle 47" x 47" Material 100% Cotton Care Instruc...

Our Bow Swaddle and Headband Set is so sweet for baby girls! The two piece set comes with a muslin swaddle blanket. The blanket features a white...

Our new chenille blue baby blanket is a cozy gift for sleepy baby. The ribbed chenille blanket features chenille pom-pom trim. The blanket is blue...

Knit chenille blanket with contrast scallop trim.

If you’re looking for the perfect baby shower gift, you'll love this Fire Truck Swaddle and Rattle Set. The two piece set comes with a muslin swa...

Our new chenille pink baby blanket is a cozy gift for sleepy baby. The ribbed chenille blanket features chenille pom-pom trim. The blanket is pin...

A chivalrous adventure is never far away when Baby has our Demitri the Dragon Silicone Teether toy as their companion! Banish teething pains from ...

Our Nova the Owl Silicone Teether toy is eager to become Baby’s playmate and companion! Rounded shapes and an easy to hold design along with the s...

Whatever plans Baby’s day holds, our Stanley the Sloth Silicone Teether will be there to hang out and join in the fun! This playful friend is the ...

March along with Joey the Gray Elephant Silicone Teether and discover a world of fun in the African sun! This sweet baby Elephant is made with 100%...

Our quilts are consciously crafted from 3 layers of breathable and soft GOTS-certified organic muslin cotton to keep your babe cozy and warm. 10...

Our swaddles are consciously crafted from breathable and soft GOTS-certified organic muslin cotton to keep babe cozy and warm. 100% ORGANIC COTT...

Our crib sheets are consciously crafted from breathable and soft GOTS-certified organic muslin cotton to ensure your baby has the perfect sleeping ...