New Baby Essentials

Snuggle, Swaddle , Sleep , Repeat. Our soft and adorable swaddles are sure to delight everyone! Versatile design that's great for swaddling, nursin...

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

A perfect little security blankie and tagalong for your child. The delicious cashmere-like material is perfect for babies and toddlers to snuggle....

SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

THE SMARTEST WAY TO SOOTHE SORE GUMS! Bumpy textures, stunning colors, and wonderfully soft silicone A DELIGHT TO GRAB, FEEL, AND CHEW; An illum...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Featuring soft Sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link ...

This adorable giraffe teething toy is perfect for infants just like yours to rub their gums and relieve sore gums and teething pain. This soft sil...

With the Sugar + Maple Silicone + Beechwood 2 Ring Teether - Blush, two smooth beechwood rings, a multi-faceted beech bead, and a ring of smooth s...

Baby Stroller Blanket with a stunning Jardin floral print and soft coral ruffle edges. 100% cotton stroller blanket measures 30" x 22".  Coordinat...

Lightweight blanket with a pretty ruffle trim detail

Crafted in lightweight and breathable cotton muslin, ideal for swaddling, nursing, cuddling and more.  Large 46" x 46" grows with baby through tod...

Drape your baby in plush luxury with Oilo’s Cuddle Blanket. Snuggly plush on one side for the perfect touch against baby’s delicate skin, while a ...

The soft silicone nipple helps baby naturally latch while the anti-colic vent system lets baby feed without fuss. Together, they offer a reliable a...

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and sta...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared therm...

When baby's got a photo-op, you'll be ready. Grooming for the gram? There's a kit for that. This head-to-toe grooming set has everything you n...

Keep your little one's pacifier, teether, or security blankie close at hand with this picture-worthy silicone pacifier clip. The safety tested meta...

These bowls not only suction to the table to make sure that your meal time won't be all over the house or anywhere you are with baby but also our b...

The lid set includes both a universal sippy cup sleeve and a snack cup sleeve. These sleeves will fit over most cups and is easy to travel and cle...

A revolutionary new tool for parents using an ancient, but doctor-tested technique to help soothe your fussy baby. Uses a real human voice to l...

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Our original woodland crib sheet design i...

Designed for high couture and maximum comfort, Oilo's fitted crib sheets are as soft as they are stylish. Bella says it all in the name! “Bella” is...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the b...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

NailFrida THE SNIPPERCLIPPER SET Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper...

When you've got an active, squirming Tiny Human on your hands, you need a lotion that's non-greasy and absorbs quickly! Made with organic, plant-ba...

Colic, digestion, relaxation or just good ol' fashioned bonding, baby massage is a "thing". Really. Look, babies love massage just as much as the r...