New products

This Tutu Bloomer is the cutest fluffy thing you've ever seen!  Perfect for newborn photos, cake smash, or even everyday.Ruffles are on the front ...

Our Tutu Leotard is perfect for any little lady's dance class or birthday! Also adorable for everyday play. We've added extra layers to mak...

Our Tutu Leotard is perfect for any little lady's dance class or birthday! Also adorable for everyday play. We've added extra layers to make...

Our Tutu Leotard is perfect for any little lady's dance class or birthday! Also adorable for everyday play. We've added extra layers to make...

Our Tutu Leotard is perfect for any little lady's dance class or birthday! Also adorable for everyday play. We've added extra layers to make...

Our Tutu Leotard is perfect for any little lady's dance class or birthday! Also adorable for everyday play. We've added extra layers to make...

This Tutu Bloomer is the cutest fluffy thing you've ever seen!  Perfect for newborn photos, cake smash, or even everyday.Ruffles are on the front ...

A dazzling piece that will make your little one shine like a star!  Perfect for both special occasions and everyday wear.  Whether she is tw...

The perfect dress for school, special occasions, and everyday play! This dress is a staple in Mila’s wardrobe.  Scoop back and ballet necklin...

Pretty Pokets small diaper bag bundle will be your bestie when you step out with your little one. The backpack bundle includes everything a toddle...

Pretty Pokets small diaper bag bundle will be your bestie when you step out with your little one. The backpack bundle includes everything a toddle...

A chic and highly functional small backpack purse that is perfect for every day and also great for all ages. These mini backpacks are just the rig...

A chic and highly functional small backpack purse that is perfect for every day and also great for all ages. These mini backpacks are just the rig...

Pretty Pokets Baby Diaper Bag Totes are the best minimalistic diaper bags. These creative diaper bags are all-inclusive bags for all your baby and...

Pretty Pokets Baby Diaper Bag Totes are the best minimalistic diaper bags. These creative diaper bags are all-inclusive bags for all your baby and...

A good diaper bag will keep your baby essentials organized. Pretty Pokets vegan leather backpack baby diaper bags are creative and are great for y...

This adorable flutter sleeve sundress in a summer Sun gold features a fun retro style floral and leaf print in white trimmed in beautiful gold thre...

This 8-piece peg puzzle for kids is sure to capture your little one's imagination! When kids place a vehicle puzzle piece correctly in the puzzle b...

Zoom the wooden cars, build with the blocks, match the cars to their garages--there are lots of ways to play and learn with this versatile learning...

Pretend-play tea parties can now include coffee with this realistic wooden Brew & Serve Coffee Set for two! Lift the lid and pop in one of thre...

This creative and practical safari-themed activity pad is a cut above for kids who are developing fine motor skills! Melissa and Doug’s Safari Sci...

Hours of timeless block play await your toddler! This wonderful set of 50 traditionally styled one-inch cube blocks features charming hand-painted ...

This paint-with-water kids' art pad lets little ones enjoy "painting"--with no messy paint spills! 24 brush-and-blend pages are filled with pretty ...

This deluxe beading set is a jewelry designer's dream! The Melissa & Doug Bead Bouquet jewelry making set is an easy-to-use arts and crafts kit...

Use the "Magic" pen to color in the picture, and see vibrant colors, details, and patterns appear! Each page of the kids' activity book features a...

 Piece together problem-solving fun with this Natural Play Giant Floor Puzzle! The 35 thick and sturdy oversized pieces are easy for little fingers...

These reusable puffy stickers are filled with royal charm--and accented with glittering details! Layer them onto the double-sided background board ...

Fire up pretend play with this perfectly kid-sized wooden barbecue grill, smoker, and pizza oven play set! Pour pretend wood chips into the smoker...

It’s never been so much fun for one-year-olds to “get to work” on developmental skills! Infants and toddlers will love playing with this wooden ve...

Use the "Magic" pen to color in the picture, and see vibrant colors, details, and patterns appear! Each page of the kids' activity book features a...

This Melissa & Doug toolkit is a great way to help build imaginations! You can give little builders the tools they need for truly constructive ...

The Melissa & Doug Deluxe Jumbo Knob Puzzle features farm friends that are brightly colored and feature bold outlines. Each puzzle piece is con...

A joyful tribute to all the things that make sisters SUPER!  Is your sister tougher than a ton of trucks?Smarter than a squad of robots?More hugga...

I Am Me: A Book of Authenticity (I Am Books) Embrace individuality and being your authentic self in this companion to New York Times bestsellers I...

Kindness Rules! is a brightly illustrated, tons-of-fun book about the magic of manners, from the award-winning bestselling duo Hello!Lucky, Sabrin...

A joyful tribute to all the things that make mom magical!  Continues to be a bestselling gift for baby showers, Mother’s Day, and a book that moms...

A joyful tribute to all the things that make dad amazing!  Continues to be a bestselling gift for baby showers, Father’s Day, and a book that dads...

Keep your eyes clear and your heart full in Bling2o’s Heart Throb. Our novelty rhinestone heart shaped swim goggle has been updated once more! Hea...

Now booking lash appointments! Look glam this summer in Bling2o’s recreated eyelash swim goggles. Glam Lash flaunts long lashes and faux eyeshadow ...

Now booking lash appointments! Look glam this summer in Bling2o’s recreated eyelash swim goggles. Glam Lash flaunts long lashes and faux eyeshadow ...

Float in space or float in water, why not both? Reach for the stars in Blue Moon, a space exploration themed traditional shaped swim goggle. With...

Navigate the deep with a clear view in Bling2o’s sea monster swim goggles. Nelly features our exclusive spike embossed strap, a spike embossed dou...

Find your baby's face in this delightful new animal lift-the-flap book with a mirror on every spread. Find your baby's face in this delightful new...

A girl’s hilariously unsuccessful search for elephants serves as a clever allegory for the disappearance of these iconic animals. The first book i...

What’s more fabulous than a tea party? Tea with Daddy, of course! This exuberant story begins before the honored guest arrives, with much ado prep...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...