New products

This paint-with-water kids' art pad lets little ones enjoy "painting"--with no messy paint spills! 24 brush-and-blend pages are filled with pretty ...

This deluxe beading set is a jewelry designer's dream! The Melissa & Doug Bead Bouquet jewelry making set is an easy-to-use arts and crafts kit...

Use the "Magic" pen to color in the picture, and see vibrant colors, details, and patterns appear! Each page of the kids' activity book features a...

 Piece together problem-solving fun with this Natural Play Giant Floor Puzzle! The 35 thick and sturdy oversized pieces are easy for little fingers...

These reusable puffy stickers are filled with royal charm--and accented with glittering details! Layer them onto the double-sided background board ...

Fire up pretend play with this perfectly kid-sized wooden barbecue grill, smoker, and pizza oven play set! Pour pretend wood chips into the smoker...

It’s never been so much fun for one-year-olds to “get to work” on developmental skills! Infants and toddlers will love playing with this wooden ve...

Use the "Magic" pen to color in the picture, and see vibrant colors, details, and patterns appear! Each page of the kids' activity book features a...

This Melissa & Doug toolkit is a great way to help build imaginations! You can give little builders the tools they need for truly constructive ...

The Melissa & Doug Deluxe Jumbo Knob Puzzle features farm friends that are brightly colored and feature bold outlines. Each puzzle piece is con...

A joyful tribute to all the things that make sisters SUPER!  Is your sister tougher than a ton of trucks?Smarter than a squad of robots?More hugga...

I Am Me: A Book of Authenticity (I Am Books) Embrace individuality and being your authentic self in this companion to New York Times bestsellers I...

Kindness Rules! is a brightly illustrated, tons-of-fun book about the magic of manners, from the award-winning bestselling duo Hello!Lucky, Sabrin...

A joyful tribute to all the things that make mom magical!  Continues to be a bestselling gift for baby showers, Mother’s Day, and a book that moms...

A joyful tribute to all the things that make dad amazing!  Continues to be a bestselling gift for baby showers, Father’s Day, and a book that dads...

Keep your eyes clear and your heart full in Bling2o’s Heart Throb. Our novelty rhinestone heart shaped swim goggle has been updated once more! Hea...

Now booking lash appointments! Look glam this summer in Bling2o’s recreated eyelash swim goggles. Glam Lash flaunts long lashes and faux eyeshadow ...

Now booking lash appointments! Look glam this summer in Bling2o’s recreated eyelash swim goggles. Glam Lash flaunts long lashes and faux eyeshadow ...

Float in space or float in water, why not both? Reach for the stars in Blue Moon, a space exploration themed traditional shaped swim goggle. With...

Navigate the deep with a clear view in Bling2o’s sea monster swim goggles. Nelly features our exclusive spike embossed strap, a spike embossed dou...

Find your baby's face in this delightful new animal lift-the-flap book with a mirror on every spread. Find your baby's face in this delightful new...

A girl’s hilariously unsuccessful search for elephants serves as a clever allegory for the disappearance of these iconic animals. The first book i...

What’s more fabulous than a tea party? Tea with Daddy, of course! This exuberant story begins before the honored guest arrives, with much ado prep...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - a...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn ...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free ...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightl...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...

Trapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essentials, the digestive duo that ...

Hit the snooze button. Add BreatheFrida Vapor Drops to bath water or a diffuser for a soother bed time chill sesh. Calming lavender oil means a...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty...

100% organic cotton sweater knit long sleeve cardigan with sweet & fun multi animal embroidery in front, super cute!- PAIR with our cable knit ...