New products

Fun cute and squishy these adorable baby Dino’s are the cutest! Collect them all! 

Such a fun throw back! Kiddos will enjoy getting creative with these super fun jumbo pencils!

Squishy stretchy fun!

Angel Dear Ring Rattles are great for tiny little fingers. Pair with our blankies, napping blankets or curved pillows.

Mia the Ballerina from Aurora World will bring out the dancer in your little girl! Her long, blonde hair and pretty pink outfit are details any chi...

7" inches long with a silver horn, this stretched out unicorn is mostly bright blue with sprays of pastel purple, pink, and yellow throughout. ...

Anything can happen in the wild! Start your expedition with the Safari Animals set for a roaring good time. Monkey around with magnetic, savannah-...

Gift Card that can be used anytime in store and online!

Stack, connect, and let your imagination roll!Burrowed within the spines of each hedgehog is another hedgehog, smaller and cuter than the last.Unst...

A unique instrument for play... how it's used is up to the kids!Whether they rock it, roll it, sit in it or stand... kids want to move with Teeter...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

The Ritzy Rattle Pal™ is your babe's new bestie, doubling as a plush rattle and braided teething toy to soothe sore gums. With a gentle rattle sou...

The Mini Backpack Diaper Bag by Itzy Ritzy is the perfect size to grab and go for quick outings or when you only need to bring along the essential...

Adventure Awaits! Playtime just got sweeter with the Ritzy Activity Gym™ from our Bitzy Bespoke™ collection. Our premium wooden gym and quilted ra...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Featuring soft Sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link ...

These soft sports balls are made for smaller hands to enjoy their favorite games. Each set includes 5" soccer ball, 5" basketball and 6.5" football...

2017 Parents' Choice Award Winner - SilverGet ready to bounce, toss, balance, roll, hop, and laugh!It's up to you to match your confidence with you...

Stick 'em to any smooth surface!Mini Squigz may be tiny, but their building fun is MIGHTY!These mini members of the Squigz family are 40% smaller, ...

Simply select a bath bomb surprise from our Squishy Surprise Collection. You will receive (1) 7 oz. bath bomb with a random Squishy Surprise insid...

Bath Fizzies with POP IT Surprise Inside * 18 Blind Box - 7.5 oz (avg) FULL COLOR BALL SHAPE (XL- Softball size fizzies) * Made Small Batches * 12 ...

This is an exquisite style fit for your little angel that will capture the hearts of all those that see her in this beautiful dress. You will want ...

This adorable giraffe teething toy is perfect for infants just like yours to rub their gums and relieve sore gums and teething pain. This soft sil...

This beautiful and soft sweater will add the perfect layer to her boho- inspired wardrobe! Slightly puffed sleeves and gorgeous collar embroidery r...

Super soft and stretchy with sweet heart stitching on the back pockets- sure to be their most comfy pair of jeans!

For the cosiest cuddles in the whole North Pole, skate on over to Perry Polar Bear! Unbelievably snuggly, this cloudy cream cub is as soft as fresh...

Finally, a toy baby can actually swing around and bash!With a happy plush giraffe head on one end and a soft, safe base on the other, this unique s...

A calming plush panda after your own heart!Press the tummy to cycle through four bedtime melodies, each accompanied by a red light and a vibration...