New Baby Essentials

Sweet wooden baby brush with the softest wool bristles. 

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

Our Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piec...

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included).

The soft character will become an instant BFF for your little one! Easily attaches to the handle of a Sweetie Soother™ pacifier (included). Age: 0...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Our baby rattle teether toy features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. This teething rattle is easy ...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet the Itzy Soother™ Natural Rubber Pacifier! Each natural rubber binky features a cherry-shaped nipple to mimic breastfeeding and a shield accen...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Meet Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy’s Bitzy Bespoke™ collection, this baby crinkle...

Teethe, Play & Explore! Love is in the details with our Bitzy Busy Gift Set! Featuring our Itzy Lovey™ and Bitzy Busy Ring, this gift set is a ...

Love these baby links for little ones! A rainbow of color & endless entertainment awaits with our Ritzy Rings™ from our Bitzy Bespoke™ collecti...

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sw...

Carmen the Cow!Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches f...